What's Inside
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1
Marketing & Branding
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Real Estate Branding Guide
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47-Point Ultimate Listing Marketing Plan Checklist
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Real Estate Marketing Plan Template
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Real Estate Branding Worksheet
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Daily Social Media Activity Checklist
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30 Post Ideas for Instagram & Facebook
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97 Instagram, Pinterest & Twitter Hashtags (+How to Use Them)
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How to Design Your Own Real Estate Postcard
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Real Estate Ad Checklist
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Property Marketing Checklist
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Marketing Planning Calendar [Interactive]
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6 Organic Social Media Templates
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Real Estate Blogging SEO Strategy Guide
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How to Market Your Business for $100 a Month [NAR Presentation]
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4 Steps to Finding Your Ideal Client
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2
Scripts to Convert Leads
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Scripts to Build Rapport with Leads, Quickly
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9 Best Cold Calling Scripts
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7 Best FSBO Scripts
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9 Scripts & Objection Handlers for Expired Listings
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Door Knocking Scripts
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Long-term Lead Nurturing: Tips & Scripts to Avoid Overtasking
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Scripts to Ask Leads Better Questions
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B2B Referral Script
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Pop By Referral Script
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Friends & Family Referral Script (Sphere vs Unknowns)
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Scripts for Motivated Sellers
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3
Level Up & Nail the Basics
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How to Do A Comparative Market Analysis (CMA) Guide
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CMA Checklist
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CMA Sample
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15-Minute Buyer Presentation [PowerPoint or Google Slides]
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15 Real Estate Negotiation Strategies
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10 Staging Tips to Sell Your Listing Fast
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Open House Preparation Checklist
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Open House FAQs You Will Need to Answer
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Open House Sign-In Sheet Templates
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Listing Photography Preparation Checklist
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7 Options for Distressed Homeowners
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4
Email & Text Templates to Drive Business
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6 Emails That Will Drive More Referrals
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17 Effective Email Templates for Leads
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6-Day New Lead Text Messaging Campaign + Templates
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Get Glowing Client Reviews: Solicitation Templates
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Fantastic Open House Follow-up Email Templates
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5
Referrals: 4-Module Bootcamp & Resources
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[Module 1] Database Organization and the "I'm Sorry" Script
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Referral Game Board [PDF]
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The "I'm Sorry" Referral Script [PDF]
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[Module 2] Relationship Marketing Calendar and Referral Script
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Relationship Marketing Calendar [PDF]
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Pop By Referral Script [PDF]
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Annual Sphere of Influence Calendar [Referral Bootcamp]
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[Module 3] Referral Partners
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Referral Memory Jogger [PDF]
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Connect Monthly Tracker [PDF]
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[Module 4] Pulling It All Together
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B2B Referral Scripts
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Referral Accountability Tracker
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Friends & Family Referral Script (Sphere vs Unknowns)
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6
Business Calculators, Worksheets, & Templates
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Gross Commission Income (GCI) Calculator [Excel or Google]
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Cash Flow Investment Worksheet [Excel or Google]
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Business Plan Template
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Referral Contract Template [Editable]
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Property Condition Risk Assessment [Excel or Google]
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7
Farming, Prospecting & Lead Gen
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Real Estate Farming Guide
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Defining Your Farming Area Worksheet
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Lead Generation Plan Worksheet
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17 Best Prospecting Letter Templates
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8
Buyer Agent Checklists
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Buyer Agent Checklist #1: Mortgage Pre-approval
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Buyer Agent Checklist #2: Successful House-hunting
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Buyer Agent Checklist #3: Open House Attendance
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Buyer Agent Checklist #4: Contract-to-close
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9
Know Thy Self: Goal Setting & Self-Assessment
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Agent Self-Assessment
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16 Sales Strategies: Personality Assessment Results
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Goal Setting Worksheet
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10
Marketing Calendar: 4-Module Bootcamp
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[Module 1] Organic Social Media
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The Marketing Calendar Template [Interactive]
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6 Post Ideas for Organic Social Media
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[Module 2] Content Marketing & SEO
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Real Estate Blogging SEO Strategy Guide
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[Module 3] Email Marketing
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[Module 4] Paid Marketing
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BONUS: Social Media Interview with Expert and Broker, Jeff Lyons
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11
Coaching Calls
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The Close Pro Coaching Call - Save Time By Automating Your Marketing Tasks!
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The Close Pro Coaching Call - How to Anticipate and Overcome Emotional Seller Objections
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The Close Pro Coaching Call - Identify Your Sales Strategy Based On Your Personality
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The Close Pro Coaching Call - The Importance of Reviews
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The Close Pro Coaching Call - Overcoming Failure & Goal Setting
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The Close Pro Coaching Call - Converting FSBOs
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The Close Pro Coaching Call - Real Estate Branding
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The Close Pro Coaching Call -- How to Stay Motivated
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The Close Pro Coaching Call -- Business Plans For Realtors
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The Close Pro Coaching Call -- Why do so many agents get stuck at 10 transactions a year?
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The Close Pro Coaching Call -- How to break into the next price-tier of listings
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The Close Pro Coaching Call -- Setting a Monthly Budget
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The Close Pro Coaching Call -- Dealing With Negativity
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The Close Pro Coaching Call -- The Hidden Indicators of Success (or Trouble) in Your Business
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The Close Pro Coaching Call: Working with Financially Distressed Homeowners, Divorces, and Other Sticky Situations
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The Close Pro Coaching Call - Being a Partner to Your Client, Not a Servant
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The Close Pro Coaching Call: The 5 Habits of Highly Successful Realtors
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The Close Pro Coaching Call - You’ve closed the sale, now what?
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The Close Pro Coaching Call - Recruiting, training, and managing ISAs
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The Close Pro Coaching Call: Clients in Crisis: How to be Prepared, and How to Deal in the Moment
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The Close Pro Coaching Call: Knowing When It’s Time to Move Up: Agent to Team Leader, Team Leader to Broker, Broker to Owner
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The Close Pro Coaching Call: Zillow Flex
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The Close Pro Coaching Call: New Year, New You: How to Get Work in a New Direction Off on the Right Foot
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The Close Pro Coaching Call - Real Estate Success By The Numbers
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The Close Pro Interview - Beverly “The Conversion Queen” Ruffner
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Close Pro Coaching Call - Handling Objections Like a Pro
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The Close Pro Coaching Call: How to Build a Real Estate Business That Makes Money Even When You’re Away From Your Desk
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The Close Pro Coaching Call - The Five Questions You Should Ask Every Broker Before Switching Brokerages
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The Close Pro Coaching Call: Offer Strategies for Today's Crazy Market
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The Close Pro Coaching Call: How to Get Listings
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Join The Close Pro
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