What's Inside

  • 1

    Marketing & Branding

    • Real Estate Branding Guide

    • 47-Point Ultimate Listing Marketing Plan Checklist

    • Real Estate Marketing Plan Template

    • Real Estate Branding Worksheet

    • Daily Social Media Activity Checklist

    • 30 Post Ideas for Instagram & Facebook

    • 97 Instagram, Pinterest & Twitter Hashtags (+How to Use Them)

    • How to Design Your Own Real Estate Postcard

    • Real Estate Ad Checklist

    • Property Marketing Checklist

    • Marketing Planning Calendar [Interactive]

    • 6 Organic Social Media Templates

    • Real Estate Blogging SEO Strategy Guide

    • How to Market Your Business for $100 a Month [NAR Presentation]

    • 4 Steps to Finding Your Ideal Client

  • 2

    Scripts to Convert Leads

    • Scripts to Build Rapport with Leads, Quickly

    • 9 Best Cold Calling Scripts

    • 7 Best FSBO Scripts

    • 9 Scripts & Objection Handlers for Expired Listings

    • Door Knocking Scripts

    • Long-term Lead Nurturing: Tips & Scripts to Avoid Overtasking

    • Scripts to Ask Leads Better Questions

    • B2B Referral Script

    • Pop By Referral Script

    • Friends & Family Referral Script (Sphere vs Unknowns)

  • 3

    Level Up & Nail the Basics

    • How to Do A Comparative Market Analysis (CMA) Guide

    • CMA Checklist

    • CMA Sample

    • 15-Minute Buyer Presentation [PowerPoint or Google Slides]

    • 15 Real Estate Negotiation Strategies

    • 10 Staging Tips to Sell Your Listing Fast

    • Open House Preparation Checklist

    • Open House FAQs You Will Need to Answer

    • Open House Sign-In Sheet Templates

    • Listing Photography Preparation Checklist

  • 4

    Email & Text Templates to Drive Business

    • 6 Emails That Will Drive More Referrals

    • 17 Effective Email Templates for Leads

    • 6-Day New Lead Text Messaging Campaign + Templates

    • Get Glowing Client Reviews: Solicitation Templates

    • Fantastic Open House Follow-up Email Templates

  • 5

    Referrals: 4-Module Bootcamp & Resources

    • [Module 1] Database Organization and the "I'm Sorry" Script

    • Referral Game Board [PDF]

    • The "I'm Sorry" Referral Script [PDF]

    • [Module 2] Relationship Marketing Calendar and Referral Script

    • Relationship Marketing Calendar [PDF]

    • Pop By Referral Script [PDF]

    • Annual Sphere of Influence Calendar [Referral Bootcamp]

    • [Module 3] Referral Partners

    • Referral Memory Jogger [PDF]

    • Connect Monthly Tracker [PDF]

    • [Module 4] Pulling It All Together

    • B2B Referral Scripts

    • Referral Accountability Tracker

    • Friends & Family Referral Script (Sphere vs Unknowns)

  • 6

    Business Calculators, Worksheets, & Templates

    • Gross Commission Income (GCI) Calculator [Excel or Google]

    • Cash Flow Investment Worksheet [Excel or Google]

    • Business Plan Template

    • Referral Contract Template [Editable]

    • Property Condition Risk Assessment [Excel or Google]

  • 7

    Farming, Prospecting & Lead Gen

    • Real Estate Farming Guide

    • Defining Your Farming Area Worksheet

    • Lead Generation Plan Worksheet

    • 17 Best Prospecting Letter Templates

  • 8

    Buyer Agent Checklists

    • Buyer Agent Checklist #1: Mortgage Pre-approval

    • Buyer Agent Checklist #2: Successful House-hunting

    • Buyer Agent Checklist #3: Open House Attendance

    • Buyer Agent Checklist #4: Contract-to-close

  • 9

    Know Thy Self: Goal Setting & Self-Assessment

    • Agent Self-Assessment

    • 16 Sales Strategies: Personality Assessment Results

    • Goal Setting Worksheet

  • 10

    Marketing Calendar: 4-Module Bootcamp

    • [Module 1] Organic Social Media

    • The Marketing Calendar Template [Interactive]

    • 6 Post Ideas for Organic Social Media

    • [Module 2] Content Marketing & SEO

    • Real Estate Blogging SEO Strategy Guide

    • [Module 3] Email Marketing

    • [Module 4] Paid Marketing

    • BONUS: Social Media Interview with Expert and Broker, Jeff Lyons

  • 11

    Coaching Calls

    • The Close Pro Coaching Call - Save Time By Automating Your Marketing Tasks!

    • The Close Pro Coaching Call - How to Anticipate and Overcome Emotional Seller Objections

    • The Close Pro Coaching Call - Identify Your Sales Strategy Based On Your Personality

    • The Close Pro Coaching Call - The Importance of Reviews

    • The Close Pro Coaching Call - Overcoming Failure & Goal Setting

    • The Close Pro Coaching Call - Converting FSBOs

    • The Close Pro Coaching Call - Real Estate Branding

    • The Close Pro Coaching Call -- How to Stay Motivated

    • The Close Pro Coaching Call -- Business Plans For Realtors

    • The Close Pro Coaching Call -- Why do so many agents get stuck at 10 transactions a year?

    • The Close Pro Coaching Call -- How to break into the next price-tier of listings

    • The Close Pro Coaching Call -- Setting a Monthly Budget

    • The Close Pro Coaching Call -- Dealing With Negativity

    • The Close Pro Coaching Call -- The Hidden Indicators of Success (or Trouble) in Your Business

    • The Close Pro Coaching Call: Working with Financially Distressed Homeowners, Divorces, and Other Sticky Situations

    • The Close Pro Coaching Call - Being a Partner to Your Client, Not a Servant

    • The Close Pro Coaching Call: The 5 Habits of Highly Successful Realtors

    • The Close Pro Coaching Call - You’ve closed the sale, now what?

    • The Close Pro Coaching Call - Recruiting, training, and managing ISAs

    • The Close Pro Coaching Call: Clients in Crisis: How to be Prepared, and How to Deal in the Moment

    • The Close Pro Coaching Call: Knowing When It’s Time to Move Up: Agent to Team Leader, Team Leader to Broker, Broker to Owner

    • The Close Pro Coaching Call: Zillow Flex

    • The Close Pro Coaching Call: New Year, New You: How to Get Work in a New Direction Off on the Right Foot

    • The Close Pro Coaching Call - Real Estate Success By The Numbers

    • The Close Pro Interview - Beverly “The Conversion Queen” Ruffner

    • Close Pro Coaching Call - Handling Objections Like a Pro

    • The Close Pro Coaching Call: How to Build a Real Estate Business That Makes Money Even When You’re Away From Your Desk

    • The Close Pro Coaching Call - The Five Questions You Should Ask Every Broker Before Switching Brokerages

    • The Close Pro Coaching Call: Offer Strategies for Today's Crazy Market

    • The Close Pro Coaching Call: How to Get Listings

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